The 2nd Edition of the DARK BLUE BOOK, the Who’s Who of Yacht Racing and the sport of sailing directory has received a great response from the industry since its launch in May. The business directory for the professional business side of the sport builds on the original book that was launched in 2009.
Featuring over 185 pages of key contact information and sailing CVs for some of Yacht Racing’s most influential players, the DARK BLUE BOOK gives those wanting to enter the market a ready made network of contacts from world champion and Olympic athletes to sponsors, suppliers and rights holders.
Decision makers from global sailing series like the America’s Cup, Volvo Ocean Race, Audi Med Cup, Extreme Sailing Series and Vendee Globe are featured alongside top organisations and media such as Royal Ocean Racing Club (RORC), Scuttlebutt, Sailing-World and more…
David Fuller, CEO of Pilote Media, publishers of the DARK BLUE BOOK and the authoritative yacht racing business website YachtSponsorhip.com said:
Having worked in F1 and other sports where directories like this work well, we decided to bring the practise to Yacht Racing and the sport of sailing. The 2010 edition is twice the size of the first volume and we have received a lot of support from the industry, both in terms of entries and affiliates who are selling the book through their websites.
Denis Baddeley from sponsorship agency SB:MKTG says:
There is growing interest in the sport of sailing from sponsors. Some are looking for a more sustainable platform than motorsport and some are recognising that there is a desirable demographic that is connected to sailing. The DARK BLUE BOOK helps sponsors and agencies who are new to yacht racing get up to speed quickly which should benefit everyone.
The DARK BLUE BOOK is available exclusively online. Sports Marketing and sailing website owners and bloggers can receive generous affiliate revenue by selling the book.
