In this episode, David and Cory take a look at a couple of brands that are trying to reboot themselves for a new audience. We answer a listener question about other podcasts we are listening to and react to the new Obi Wan series trailer…
Show Notes & Bookmarks
00:35 The latest Apple Event was a bit underwhelming, even for Apple fans.
02:40 Sense in the City Podcast – Athens & Sydney
04:41 How are world events changing the way people manage their teams?
07:36 Bob Iger looking to the Metaverse after Disney.
09:50 Branding Reboots. Can Radio Shack and Limewire become relevant to a new generation of customers through cryptocurrency and Web3 products?
20:07 Kodak & Polaroid – different attempts to reboot brands with different outcomes.
21:32 The mythical, apocryphal ‘Texas Drill Company’ Case Study…
22:59 Listener Question – What other podcasts do you listen to?
23:00 David – Hollywood Babbleon, Late Night Live, Bar Karate, The Sailing Podcast, Pivot, Sway, Smartless, Sense in the City…
28:02 Cory – NPR News Now, The Daily (New York Times), The Post Reports, Fresh Air, Pod Save America, Doug Loves Movies, The Collider Podcast, Team Deakins, Joe Rogan
32:00 Watching – F1 Driver to Survive on Netflix
34:00 The Trailer for Obi Wan Kenobi series
The last 10 minutes of the show is a riff on sequals, origin stories, Star Wars, Comics, Batman, James Bond…. (45:22 – Casino Royale with David Niven)
Recent Episodes:
- Customer Champions. We Talk everything customercentric with special guest Martin Newman
- Personalisation & Digital Pets. Why is marketing so badly targeted? Should you get a dog companion for the metaverse?
