In this episode, Cory Smith and I talk about putting the customer first – from Liquid Death to Web3, are we giving the people what they want? What is the Web3 Killer App?
Bookmarks & Shownotes
- 04:12 – Reddit introduces NFTs by stealth, calling them collectable avatars and creating one of the largest NFT collections in the world. The projects is built on the Polygon chain.
- 05:01 – Liquid Death water in a can is now valued at $700m thanks to some old fashioned ‘full-stack’ marketing. Listen to the ‘Full Stack Marketing‘ Episode…
- 10:11 – Steve Jobs is known for putting the customer first:
- “And, one of the things I’ve always found is that you’ve got to start with the customer experience and work backwards for the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it. And I made this mistake probably more than anybody else in this room. And I got the scar tissue to prove it. And I know that it’s the case. And as we have tried to come up with a strategy and a vision for Apple, it started with “What incredible benefits can we give to the customer? Where can we take the customer?” Not starting with “Let’s sit down with the engineers and figure out what awesome technology we have and then how are we going to market that?” And I think that’s the right path to take.”
- 16:31 – Are there really credible alternatives to Facebook or Linkedin? The network effect and the original value promise, to manage my connections as a connected address book makes it useful.
- 19:18 – Is Web3 really a revolution? It’s not as interesting as Web1 or even the mobile web.
- 26:00 – What is the Web3 Killer App? What is the thing that can ONLY be delivered by the blockchain that customers can’t do without?
- 27:20 – How Web3 might be applied to the Future of Learning and education.
- 30:14 – Standing question. Either Web3 is amazing, but the community has done a bad job of communicating exactly what the benefit is, or there is no discernible benefit that customers value enough to make them switch (and pay for). Which one is it?
