This article was prompted by a post on Linkedin that compared Prince Charles to Ozzy Osbourne. Both male, born in 1948, raised in the UK, married twice, live in a castle,…
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David Fuller
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Facebook has changed its name to Meta, partly to divert attention from their questionable practises, and partly to convince us that we want to live in a fantasy world – the…
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2022 Will Be the Year of Mobile – SMS is Back. At the beginning of every year, the pundits roll out their predictions for marketing and technology trends. Since 1999, those…
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The Best Ecommerce Platform for a Small Business, Start-Up or Entrepreneur. With the risk of lockdown and disruption to your business and changing customer habits, the importance of being able to…
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“Sponsor the fan.” A useful sponsorship strategy or a slogan that needs to be re-addressed in a post-pandemic world of omnichannel properties? Is it just semantics? Is FAN understood shorthand for…
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We’ve teamed up with Aquitude and ACEDE to help sports teams and clubs create a new revenue stream through branded merchandise. ‘Merch’ isn’t just for the big guys! You can sell…