Some sports have a problem with being seen as elitist. The sport of yacht racing is being rebranded as sailing to appeal to a wider audience and even the oldest sporting…
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David Fuller
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It’s hard to imagine professionals working with mainstream sports struggling to engage fans using content, but has the increase in the use of social media by sports properties redefined the word…
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Last week, Pilote Media CEO David Fuller presented to the annual Commodores’ Forum of the International Council of Yacht Clubs (ICOYC) hosted by the Royal Southern Yacht Club. The topic of…
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We all know the 80/20 rule. That 80% of sales or views or whatever come from 20% of your audience, but marketers are often guilty of being denial about who that…
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Sports Pro Magazine has published a list of The World’s 50 Most Marketable Athletes. We thought it might be fun to see how this list of 50 sports-stars compared on Facebook,…
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Pilote Media has launched a new website, showcasing the online marketing agency services that will be provided to clients in Melbourne and Sydney. The Australian office will have more of a…