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  • branding elasticity
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    Your Brand & Experience Elasticity

    What is the point of Branding? Why invest so much time and effort for such a long-term payback? One of the answers could be that a brand provides some buffer or protection…

  • logo design cost
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    How Much Does Logo Design Cost?

    Changes to the way people work and services that allow entrepreneurs to create and run a business have seen massive growth demand for logos, brands and corporate identity work. One of…

  • High Net Worth Sport
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    The Benefits of High Net Worth Sport

    Some sports have a problem with being seen as elitist. The sport of yacht racing is being rebranded as sailing to appeal to a wider audience and even the oldest sporting…

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    Are You Not Engaged?

    It’s hard to imagine professionals working with mainstream sports struggling to engage fans using content, but has the increase in the use of social media by sports properties redefined the word…