We all know the 80/20 rule. That 80% of sales or views or whatever come from 20% of your audience, but marketers are often guilty of being denial about who that…
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Sports Pro Magazine has published a list of The World’s 50 Most Marketable Athletes. We thought it might be fun to see how this list of 50 sports-stars compared on Facebook,…
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As a sports marketing agency, we get a lot of sponsorship proposals sent to us. The quality of those proposals differs immensely – from a few lines begging for money to…
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Who would have thought that well managed, clean-cut sportsmen like Tiger Woods would ever pose a risk to the brand equity of companies who have spent years creating and building loyalty?…
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Despite the fact that NASCAR sponsorship began in the 1950’s and the series is one of the foremost commercial sporting entities in the world, some people are only now waking up…
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As Twitter celebrates its 5th birthday, it’s interesting to think about how social technologies have given rise to new opportunities for brands, organisations, athletes and individuals. In the relatively new field…