The metaverse and associated technologies will disrupt the way your organisation operates. The technologies shaping the metaverse are moving fast and you need a strategy to guide your organisation through the changes that are coming, both internally and in the market you operate in.
Metaverse Presentations
Give your teams an understanding of the possibilities presented by the metaverse. Build the metaverse into your next conference or away day or host a presentation internally for interested team members. How will Augmented Reality, Mixed Reality and Virtual Reality impact product design, customer experience (CX), occupational health and safety or marketing? Sessions can be adapted from 20 minutes to 1 hour… Sessions include:
- The A-Z of the Metaverse – key terms explained. A is for Avatar, E is for Ethics, U is for Utility and Z is for Zero (party data & knowledge proof)
- Metaverse Decisions – Building a metaverse is about choices that lie on continuums. Open or closed, safe or unsafe, regulated or not regulated, on-chain or off-chain, AR or VR. This presentation helps to define which metaverse projects you participate in or build yourself.
- Marketing in the Metaverse Age – What does the metaverse mean for product design, business models and pricing, brand building & safety, the customer journey, community building and advertising?
Metaverse Workshops
Want to get more hands on? Metaverse workshops can be from 2 hours to 2 days. Workshops include:
- Metaverse Decisions – Your metaverse strategy requires an understanding of what is possible and how choices impact your organisation. What are the wider implications of your metaverse strategy on brand safety and positioning? Where do you sit in relation to decentralisation versus centralisation? Where do you sit in relation to interoperability versus walled gardens?
- Metaverse Marketing Masterclass – Full-stack marketing for 3D Digital spaces. The metaverse may change the value proposition of your organisation completely. It will impact the products you sell, the customers you sell to, the customer experience, the business model, concepts of ownership and that’s just for starters. This course covers the full-stack marketing mix: Product, placement, pricing, promotion and promise…
- Bespoke Metaverse Training – Tailored to your organisation.
Metaverse Advisory & Consulting
The Metaverse and associated technologies are changing fast. It can be hard to keep up with the latest thinking, hardware, platforms and trends. Not every company needs a Chief Metaverse Officer, but leaders and decision makers in the organisation need a resource to help shape strategy and policy around metaverse implications for all functions. I provide the following services:
- Metaverse Strategy Development – understanding your desired organisational outcomes and building a metaverse strategy that determines when, how and how much to invest in metaverse projects.
- Chief Metaverse Officer as a Service – Your organisation probably doesn’t need a full time Chief Metaverse Officer, but AR, VR, and digital spaces will increasingly become part of they way organisations operate.
- Metaverse Technology Evaluation & Sourcing – There are thousands of providers supplying hardware and software for the metaverse. I am independent and technology agnostic, assessing and recommending suppliers against the metaverse strategy and business outcomes.