What (Who) do you sponsor? It’s an interesting question for a brand who is looking to engage a marketing leader like a fractional CMO. The answer to that question says a…
web3
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In this episode, Cory Smith and I talk about putting the customer first – from Liquid Death to Web3, are we giving the people what they want? What is the Web3…
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In this episode, David Fuller speaks with Baz Nijjar from GEMS Education about the ‘Future of Learning’ and how gaming and web3 will impact outcomes for teachers and students. Bookmarks &…
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Introduction Marketing is broken. What was once a multidisciplinary, professional discipline is now a proxy for advertising or a pejorative slur that implies marketing is some kind of trick or con. …
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This week, Cory Smith and David Fuller cover a lot of ground. From Elon Musk’s continuing Twitter journey to the Ultimate NFL Fan experience, Terms that are losing their meaning, Patient…
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Web3 has found a base among younger, crypto owning customers. Many of the news stories are around celebrities, which has meant that luxury brands and markets are being impacted by Web3…