Pilote Media provides an end to end podcast production service. This includes
- Podcast strategy, branding & content planning.
- Technical setup including podcast hosting, media players, feed syndication to Apple, Spotify, Audible and more as well as SEO.
- Podcast episode and show production including themes, intros, outros, audio recording, production & editing. We can also provide voice-over artists, hosts & moderators.
- Podcast marketing including snippets for Instagram, Facebook & Linkedin.
Podcasts Produced by Pilote
Yacht Business & Sailing Podcast
The Yacht Business & Sailing Podcast is a B2B platform that influences the leaders of the sport of sailing and the wider marine industry.
Thriving Transformation Podcast
Hosted by Christina Ioannidis, the Thriving Transformation podcast focuses on making personal and corporate change.
Sense in the City Podcast
Explore cities in a new way. Whether you are a visitor or a new resident or local. Inspired by the book by Ruby Boukabou. Cities include Sydney & Athens
Podcasts and Content Marketing
Podcasting is an example of ‘owned media’. It can also be highly shareable – which turns owned media into earned media. Both of these things reduce your ad spend. Here are some relevant articles.
- Then Enduring Popularity of Podcasts
Why are Podcasts so popular? Both with content creators, brands and audiences? We have some data to answer that question. Multi-Tasking & Content Consumption Like radio, Podcasts can be listened to almost anywhere, anytime – even during wasted time – like making dinner or driving to work. So while your hands and eyes are busy doing something else, your ears can help you be educated or entertained. The there is the VARK model of learning. Some people learn through sight of vision, some learn through audio or listening and these are the people that respond to podcasts. Engagement Video has made our brains lazy. People who read books have more imagination. and are more creative – but written text is also highly subjective. The author can control the narrative and decide which parts of the experience to include or leave out. Tone of voice is also difficult to get right in written content. Audio sits somewhere in the middle of video and text. An atmosphere can be created by sound and tone of voice is more easily interpreted. But the brain still needs to fill in some gaps and imagine. This makes the content more engaging. Narrowcast Equals Relevancy Mass-market […]