It’s hard to imagine professionals working with mainstream sports struggling to engage fans using content, but has the increase in the use of social media by sports properties redefined the word…
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Activation
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Despite the fact that NASCAR sponsorship began in the 1950’s and the series is one of the foremost commercial sporting entities in the world, some people are only now waking up…
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As Twitter celebrates its 5th birthday, it’s interesting to think about how social technologies have given rise to new opportunities for brands, organisations, athletes and individuals. In the relatively new field…
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A couple of years ago I took part in a trade mission organised by the Motorsports Industry Association in the UK to visit the land of NASCAR. Standing in the garage…