Browsing Tag

branding

  • Pilote Disruption Podcast Video Game Business Strategy
    Marketing Podcast

    Podcast EP 11 -Game Theories

    In which David and Cory take a look at some moves in the gaming and metaverse space, Meta’s rent-seeking value chain for creators, learn some lessons about business strategy, consider visitors…

  • Pilote Podcast Brand Reboots
    Podcast

    Podcast EP 7 – Reboots.

    In this episode, David and Cory take a look at a couple of brands that are trying to reboot themselves for a new audience. We answer a listener question about other…

  • Customer Experience Customercentric
    Podcast

    Podcast Ep 6 – Customer Champions

    In this episode David & Cory are joined by Martin Newman, a champion of customers… we talk about how empowering customers can be a disruptive strategy and differentiate brands in a…

  • Disney Metaverse CX
    Podcast

    Podcast EP 4 – Brand Experience

    In which David & Cory talk about the seemingly dark art of Customer Experience (CX), wonder if Disney could ‘win the metaverse’, consider how Coca Cola can keep innovating and give…

  • Demographics and Personas
    Marketing

    Of Demographics & Personas

    This article was prompted by a post on Linkedin that compared Prince Charles to Ozzy Osbourne. Both male, born in 1948, raised in the UK, married twice, live in a castle,…

  • Marketing in the metaverse
    Marketing

    Marketing in the Metaverse

    Facebook has changed its name to Meta, partly to divert attention from their questionable practises, and partly to convince us that we want to live in a fantasy world – the…