“Sponsor the fan.” A useful sponsorship strategy or a slogan that needs to be re-addressed in a post-pandemic world of omnichannel properties? Is it just semantics? Is FAN understood shorthand for…
Browsing Tag
branding
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Pilote Media’s branding team has created a new corporate identity for the travel destination based podcast network, Sense in the City The project has launched podcasts in Sydney Australia, Athens Greece…
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Has your CMTO brought you anything interesting recently? It’s getting harder to create relevant messaging at scale, but AI and machine learning might be able to deliver the thing that digital…
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What is the point of Branding? Why invest so much time and effort for such a long-term payback? One of the answers could be that a brand provides some buffer or protection…
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Changes to the way people work and services that allow entrepreneurs to create and run a business have seen massive growth demand for logos, brands and corporate identity work. One of…