This article was prompted by a post on Linkedin that compared Prince Charles to Ozzy Osbourne. Both male, born in 1948, raised in the UK, married twice, live in a castle,…
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Marketing
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Facebook has changed its name to Meta, partly to divert attention from their questionable practises, and partly to convince us that we want to live in a fantasy world – the…
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The Best Ecommerce Platform for a Small Business, Start-Up or Entrepreneur. With the risk of lockdown and disruption to your business and changing customer habits, the importance of being able to…
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“Sponsor the fan.” A useful sponsorship strategy or a slogan that needs to be re-addressed in a post-pandemic world of omnichannel properties? Is it just semantics? Is FAN understood shorthand for…
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Pilote Media’s branding team has created a new corporate identity for the travel destination based podcast network, Sense in the City The project has launched podcasts in Sydney Australia, Athens Greece…
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Has your CMTO brought you anything interesting recently? It’s getting harder to create relevant messaging at scale, but AI and machine learning might be able to deliver the thing that digital…