Browsing Tag

Personalisation

  • Demographics and Personas
    Marketing

    Of Demographics & Personas

    This article was prompted by a post on Linkedin that compared Prince Charles to Ozzy Osbourne. Both male, born in 1948, raised in the UK, married twice, live in a castle,…

  • personalised video ads for D2C brands
    News

    Personalised Video for D2C Brands

    Has your CMTO brought you anything interesting recently? It’s getting harder to create relevant messaging at scale, but AI and machine learning might be able to deliver the thing that digital…