What (Who) do you sponsor? It’s an interesting question for a brand who is looking to engage a marketing leader like a fractional CMO. The answer to that question says a…
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sailing
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This is the Pilote Podcast with David Fuller and Cory Smith. In this episode, we review the latest batch of Super-bowl ads and take a look at some changes to the…
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The one where David and Cory talk about… the use of a DAO as a sports team ownership model, how abbreviations and acronyms are making us all a little bit less…
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“Sponsor the fan.” A useful sponsorship strategy or a slogan that needs to be re-addressed in a post-pandemic world of omnichannel properties? Is it just semantics? Is FAN understood shorthand for…
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We’ve teamed up with Aquitude and ACEDE to help sports teams and clubs create a new revenue stream through branded merchandise. ‘Merch’ isn’t just for the big guys! You can sell…
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Some sports have a problem with being seen as elitist. The sport of yacht racing is being rebranded as sailing to appeal to a wider audience and even the oldest sporting…