Sports Marketing is a growing business. Social Media is a huge buzzword at the moment relating to sports marketing, but most of the discussion, at least that we are exposed to…
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Social Media
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A couple of years ago I took part in a trade mission organised by the Motorsports Industry Association in the UK to visit the land of NASCAR. Standing in the garage…
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IT technology was supposed to make things easier. ‘Work smarter not harder’ is the slogan for the information age. But just as you think you have understood it – how to…
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Pilote Media was asked by Somerville Baddeley Marketing to create a website that was clean, easy to update and tapped into some of the emerging social media technologies available. The new…