Who would have thought that well managed, clean-cut sportsmen like Tiger Woods would ever pose a risk to the brand equity of companies who have spent years creating and building loyalty?…
Browsing Tag
sponsorship
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Despite the fact that NASCAR sponsorship began in the 1950’s and the series is one of the foremost commercial sporting entities in the world, some people are only now waking up…
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As Twitter celebrates its 5th birthday, it’s interesting to think about how social technologies have given rise to new opportunities for brands, organisations, athletes and individuals. In the relatively new field…
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SportBusiness is looking for the best in sports marketing case studies for our annual Sponsorship Works report. So, if you are a sponsor, sports property or agency with a great story…
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Interview with Pilote Media CEO – David Fuller featured on Melges24.com Sponsorship Expert David Fuller of Pilote Media On Securing A Sponsor For Your Team Most Melges 24 owners will have at…
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A couple of years ago I took part in a trade mission organised by the Motorsports Industry Association in the UK to visit the land of NASCAR. Standing in the garage…