What (Who) do you sponsor? It’s an interesting question for a brand who is looking to engage a marketing leader like a fractional CMO. The answer to that question says a…
Browsing Tag
Sports Marketing
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In this episode of the Pilote Podcast – Cory Smith and David Fuller discuss the big business that is global sport and think about the concept of ‘Growth Design’. Plus what…
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“Sponsor the fan.” A useful sponsorship strategy or a slogan that needs to be re-addressed in a post-pandemic world of omnichannel properties? Is it just semantics? Is FAN understood shorthand for…
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We’ve teamed up with Aquitude and ACEDE to help sports teams and clubs create a new revenue stream through branded merchandise. ‘Merch’ isn’t just for the big guys! You can sell…
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Some sports have a problem with being seen as elitist. The sport of yacht racing is being rebranded as sailing to appeal to a wider audience and even the oldest sporting…
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We all know the 80/20 rule. That 80% of sales or views or whatever come from 20% of your audience, but marketers are often guilty of being denial about who that…