Browsing Tag

Strategy

  • Marketing in the metaverse
    Marketing

    Marketing in the Metaverse

    Facebook has changed its name to Meta, partly to divert attention from their questionable practises, and partly to convince us that we want to live in a fantasy world – the…

  • Sponsor the fan customer
    Marketing

    Sponsor the Customer

    “Sponsor the fan.” A useful sponsorship strategy or a slogan that needs to be re-addressed in a post-pandemic world of omnichannel properties? Is it just semantics? Is FAN understood shorthand for…