A few years ago, we developed a framework to extend Account Based Marketing (ABM) to a wider constituency. Now, we can see that Stakeholder Marketing is a much wider concept, that…
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AI is changing the way marketing work is done in Dubai and the UAE. It’s tempting to think that you can use AI to do the job of a senior marketing…
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5 Scenarios for the future of the automotive industry. That guy who does rockets and toxic social media and sometimes cars has received a lot of coverage for a stunt purporting…
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Dubai is the kind of place where a Fractional Chief Marketing Officer (CMO) makes sense! The home of innovations – from Fintech to Web3 and the Metaverse, companies who have made…
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What (Who) do you sponsor? It’s an interesting question for a brand who is looking to engage a marketing leader like a fractional CMO. The answer to that question says a…
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Engaging a fractional CMO (Chief Marketing Officer) for a Web3 project in Dubai offers several advantages, particularly in the context of the rapidly evolving digital and blockchain ecosystems. Here’s an outline…