Podcast

Podcast EP 4 – Brand Experience

Disney Metaverse CX

In which David & Cory talk about the seemingly dark art of Customer Experience (CX), wonder if Disney could ‘win the metaverse’, consider how Coca Cola can keep innovating and give you tips about how to educate yourself about Web3.

Watch on YouTube

Send us a Note ~ Ask a Listener Question ~ Subscribe

Podcast Episode 4 – Show Notes & Timestamps

  • 00:13 – Pilote Caps and other merchandise is available at TeamPilote.com
  • 01:49 – Links to all feeds. You can find the podcast on the following platforms: RSS | Google Podcasts | Apple Podcasts | Spotify | Amazon Music |
  • 02:14 – We need to talk about… Experience. Why are cars still designed the same way? Why is are the control systems and User Interface (UI) still laid out like they always have been? Is it because it would be too hard to change from a retraining point of view?
  • 08:55 – Downfall Netflix documentary about Boeing and the 737 Max. How to design experiences for users versus customers. What impact does regulation and relearning have on experience design?
  • 13:57 – How to design experiences for an Edge Case.
  • 15:04 – Experience is a river…
  • 18:05 – Who will win the Centralised Metaverse? A company that can do storytelling, create magical experiences, owns IP, understands how real-world and physical world mix together in a blended experience….
  • 23:30 – How Disney uses data from the real-world is disruptive.
  • 28:40 – Can Disney do residential housing?
  • 34:28 – David is open to ‘Metaverse Czar’ roles. See his Linkedin here…
  • 34:52 – and speaking of brand consistencey – what is Starlight Coke?
  • 38:46 – Brand responsibility versus damage to customers
  • 39:31 – Listener question. How do I keep up with all things Web3 etc..

You Might Also Like