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Marketing

  • Demographics and Personas
    Marketing

    Of Demographics & Personas

    This article was prompted by a post on Linkedin that compared Prince Charles to Ozzy Osbourne. Both male, born in 1948, raised in the UK, married twice, live in a castle,…

  • Marketing in the metaverse
    Marketing

    Marketing in the Metaverse

    Facebook has changed its name to Meta, partly to divert attention from their questionable practises, and partly to convince us that we want to live in a fantasy world – the…

  • SMS marketing for ecommerce
    Ecommerce Marketing

    SMS is Back…

    2022 Will Be the Year of Mobile – SMS is Back. At the beginning of every year, the pundits roll out their predictions for marketing and technology trends. Since 1999, those…

  • Sponsor the fan customer
    Marketing

    Sponsor the Customer

    “Sponsor the fan.” A useful sponsorship strategy or a slogan that needs to be re-addressed in a post-pandemic world of omnichannel properties? Is it just semantics? Is FAN understood shorthand for…