Engage a Fractional Chief Marketing Officer
Outsourced CMO for Hire
The Business Case for a Fractional CMO.
Marketing Executive Experience and Leadership, outsourced and on-demand.
- Experience: Marketing executives with 25 years or more experience understand the value of helping avoid the mistakes they have already made. This de-risks growth and accelerates decision making.
- Marketing Strategy: Marketers at the beginning of their career are very good at tactical marketing, but your business needs a future-proof marketing strategy that is tailored to your unique brand proposition.
- Marketing Leadership: Your brand and your products need to grow, but so does your marketing team. You need an experienced marketing leader who can provide training and mentorship and develop marketing capabilities.
- Flexible, On-demand Marketing: This week you might need a fractional CMO for 8 hours, next week it might be 2 or 5 or just 1. Keep marketing knowledge in your business and maintain continuity using a flexible model.
- Future-Proof Your Business: A fractional CMO works across markets and industries which gives you the benefit of best-of-breed marketing practices and emerging trends.
- Stakeholder Management: Present a strong team to your investors and other key stakeholders. Engage a fractional CMO to present your brand and marketing strategy at board level.
- International Expansion, Market Entry and Localisation: Choose a fractional CMO who has worked in more than one geographical market, who has launched products and brands in different languages and who understands local cultures and perspectives.
- Partnership Marketing: A fractional CMO with decades of experience will have a network of partners and trusted experts. You don’t just get a CMO, you get a network of experienced marketing professionals.
FREE FRACTIONAL CMO AUDIT AND ASSESSMENT
On-Demand CMO Assessment
“The fractional CMO does not need to be an expert in every platform. Tools come and go. The strategy should adapt and the team should include people who can get the best out of the most relevant tools, but that is not the job of the CMO, even in small and start-up companies” David Fuller – Fractional CMO
The Rise of the Fractional CMO
Chief Marketing Officer On-Demand
What is a Fractional CMO?
A Chief Marketing Officer that is engaged on a part-time basis to provide executive level marketing leadership and support the rest of the marketing team. Often, especially for start-up companies, you don’t need a board level marketing officer for 8 hours a day, 5 days a week.
What is the Role of a Fractional CMO?
Everything a traditional full-time Chief Marketing Officer would do, but in a part-time or on-demand manner. The fractional CMO is the head of marketing. The key responsibility is the development of the marketing strategy and building, developing and managing the team responsible for the execution of that strategy.
Just like a full-time CMO, the Fractional or on-demand CMO is a board level appointee who works closely with both your organization’s c-suite executives, leadership team, and key stakeholders including investors and strategic partners.
How Much Does a Fractional CMO Cost?
One of the main reasons for hiring a fractional CMO is the benefit to your cashflow. To hire an experienced CMO with decades of experience can cost hundreds of thousands of dollars. The cost of a fractional CMO will depend on where you are in your growth cycle, the experience of your current marketing team and other factors like competition in the market.
A fractional CMO can cost between $3,000 and $15,000 per month. Costs can range from a monthly retainer to project-based fees or you can buy a bucket of hours that can be used as required.
What to look for in a Fractional CMO
A Leader. The fractional CMO is someone who can lead your marketing team. They should have a network of trusted experts that they can bring to the role to accelerate decision making and reduce risk. They should be able to talk to the CEO, Founders and investors and relate to your customer base.
A Strategic Thinker. The CMO is looking 12 months to 5 years ahead. The big picture is where they really come into their own, helping to steer the brand through predicted and unforeseen scenarios.
A Problem Solver: Having a young, enthusiastic team is great for growth, but sometimes you need a fractional CMO to draw on experience and the ’10 thousand hours’+ of expertise to find a solution to a problem that otherwise might slow growth or create risk for the business.
A Maverick? Some brands might want a ‘safe pair of hands’ for the stewardship of the brand, however, sometimes, data driven non-standard strategies might be the better long term option. A fractional CMO needs to be adaptable and able to change their mind, be taught new tricks, admit when they are wrong and be open to trying new things.
What is the Difference Between a Fractional CMO and an Interim CMO?
The main difference between an Interim CMO and a Fractional CMO is that the Interim is full time for a defined period, e.g. 6 months or 12 months. A fractional CMO is part-time for as long as needed. Interim CMOs might take the place of a Chief Marketing Officer if they go on leave. An interim CMO will cost as much, if not more than a full-time CMO.
FREE FRACTIONAL CMO AUDIT AND ASSESSMENT